5 posts tagged Typography
A Legendary Type Collection, Reborn For The Instagram Age
For decades, if you were an art director in New York City and you needed lettering for a commercial project, Photo-Lettering Inc. was the place you went.
The studio’s creative director, Ed Benguiat, is responsible for some of the most iconic logotypes of all time, including those of publications like Esquire, Sports Illustrated, and the New York Times as well as films like Super Fly and Planet of the Apes.
But the beauty of PLINC, as Benguiat’s outfit was known, was that it provided fresh type for advertisements, album covers, or magazine spreads at prices anyone could afford. You could pick a typeface from the company’s catalog of thousands, call up its office in New York City’s Murray Hill neighborhood, and get whatever tagline or title card you needed, printed with cutting-edge photographic techniques, for an exceedingly modest fee.
In 1970, 10 words only set you back $30.
And now, with a new app, you can slap some of those same iconic typefaces right on your own smartphone photos for no charge at all.
Spin the letters of the alphabet like tops, and this is the language you get
The beloved Scrabble gets a gorgeous upgrade with a medley of typefaces and a solid walnut board
Graphic designer Martzi Hegedüs pays homage to the mind-bending M.C. Escher with a geometrically impossible typeface. Its name? Frustro
A 3-D topographic typography that visualizes how often we use the letters of the alphabet